By combining them:
The newsrooms-cum-cafes are part of a new venture in so-called hyperlocal journalism, which aims to reconnect newspapers with readers and advertisers by focusing on neighborhood concerns at a neighborhood level: think garbage collection schedules, not Group of 7 diplomacy.
Hyperlocal publications have been springing up across Europe and North America as newspapers seek a formula for survival. But the Czech plan, the project of PPF Group, an investment firm, goes unusually far in its goal of weaving journalists into the communities they serve.
“There is no option to close the door” between the cafes and the adjacent newsrooms, said Roman Gallo, director of media strategies at PPF. “It’s a feeling for the reader that you can touch your editor and tell them what you want.
“The position of the journalist is not just to be observing and writing something on the newspaper or on the Web, but also to help people have the tools to do something in their community.”
No comments:
Post a Comment